Product design & engineering studio / Bucharest, EU

Design and engineering for software that can’t afford to fail.

00Site1:500

Banking, payments, fintech platforms, compliance and commerce. We ask what must never fail, then design, build and launch it: one senior team, production code from the first sprint, everything yours.

01 Discovery sprint

The discovery sprint.

The most expensive mistakes are made before the first line of code, so every build starts with a discovery sprint of two to four weeks.

01Site & survey1:500

Four questions we ask you

  1. Q1

    Who is it for?

    What they need to get done, and what they must be able to prove they did.

  2. Q2

    What must never fail?

    And what happens when it does. We design that path first.

  3. Q3

    Which rules apply?

    KYC, PSD2, GDPR, retention, disclosure: the ones your product lives under.

  4. Q4

    What does success look like?

    In numbers you already track, so the sprint is measured against them.

The sprint, in four lines

What it costs
Fixed feeQuoted in writing within five working days of the call. If the sprint says “don’t build this”, we say so.
What you get
2–4 weeksResearch, a risk register, a clickable prototype and a costed plan. Yours, whoever builds it.
What happens after
Build, extend or stopMost sprints become a product build; some a team-extension brief; some end with “not yet”, and the plan still holds.
How it starts
A brief, then a callThirty minutes with a director, then a written proposal. Not a template.

02 Standards

What you never see, but everything stands on.

Regulated products are judged by auditors as well as customers. These are the standards we work to; the ones a contract can carry, we write in. Weekly demos and written reporting; an NDA if you need one. Ask for our standard terms.

02Foundations1:200
  1. F1

    Security by default

    Least-privilege access, audit trails, dependency scanning, a secure development lifecycle.

  2. F2

    You own everything

    Code, designs and IP are yours as the work is paid for. No licences back to us.

  3. F3

    EU-based, under GDPR

    Bucharest, Romania. Contracts under EU law, inside your data-residency rules.

  4. F4

    Ready for audit

    A decision log for the project and an audit trail in the product, from the start.

  5. F5

    Accessible by default

    WCAG 2.2 AA is the target on every product, not an extra.

  6. F6

    Quality you can inspect

    Tests, review, CI, observability, documentation and a handover you can read before you sign.

Where this comes from

The patterns on this page come from work inside retail banks, a global bank’s financial-crime platform, multi-country checkout and multi-tenant fintech platforms. We also build and run a regulated product of our own, Avizis, compliance software for Romanian salons, in development.

Companies we have worked with

  • SHE
  • Zeiss

03 How we work

One accountable team. No hand-offs.

Strategy, design and engineering sit in one team, led by the same two directors from the first call to launch, so ideas meet reality the same day instead of at the end of a hand-off. When the work needs more hands, vetted specialists we have worked with before join around the core, and the directors stay accountable for the result.

03The core1:200
  1. C1

    Strategy

  2. C2

    Design

  3. C3

    Engineering

Construction sequence

  1. 01
    Discover 2–4 weeks

    Problem framing, research, risks, a clickable prototype and a plan.

  2. 02
    Design

    Journeys, interfaces and a design system, validated with users.

  3. 03
    Build

    Production code from the first sprint: tested, reviewed, documented.

  4. 04
    Launch

    Release behind flags, monitoring, runbooks and handover.

  5. 05
    Evolve

    Measured against the numbers from Q4; scaled or stopped on the evidence.

Engagement models and how a project starts: see Working with us.

04 Capabilities

What we do.

Five things, from strategy to senior leads inside your team. Each one rests on the one below it.

04Structure1:200
  1. L5

    Team extension

    Senior design or engineering leads, embedded in your team.

  2. L4

    Platform & delivery

    Cloud on AWS, Docker and Kubernetes, CI/CD, observability, quality engineering.

  3. L3

    Engineering

    Web front-ends (React/Next.js, Angular), back-ends and APIs (Java/Spring Boot, Node.js), payments integration, search, identity and access.

  4. L2

    Experience & interface design

    Research, journeys, interfaces, design systems and accessibility, validated with real customers before build.

  5. L1

    Product strategy & discovery

    Problem framing, research, prototypes and roadmaps.

05 Design

The part your customers see.

The envelope is where structure meets people: journeys, interfaces and design systems that stay consistent across every screen, accessible from the first sketch.

05Envelope1:200
  1. E1

    Journeys & UX

    The route a customer takes, mapped with real customers in research and usability sessions, then measured at every step where they can drop out.

  2. E2

    Interface & interaction

    Clear screens for decisions that involve money, data and consent.

  3. E3

    Design systems

    One module, repeated with discipline across products, brands and markets.

  4. E4

    Accessibility

    Step-free by default. WCAG 2.2 AA is the target from the first sketch.

  5. E5

    Ship the prototype first

    Release the prototype early and learn from real customers while the rest is built.

06 Industries

Same core. Different buildings.

We work in five sectors where money, data and regulation are on the line. The sector changes the rules and the journeys; the way we work does not.

06Typologies1:500

Digital journeys on core systems that can’t stop.

Problems we solve
  • Applicants lost between identity checks and a decision
  • Loan journeys that stall between application, offer and signature
  • Savings and investment flows held back by the legacy core underneath
Constraints we know
  • KYC & AML
  • Affordability checks
  • Consumer-credit disclosure
  • PSD2 & SCA
  • DORA
  • Legacy core systems
What we deliver
  • Onboarding and KYC journeys, from first screen to account open
  • Loan application, offer and e-signature flows
  • APIs and integration layers in front of the core
  • A design system for retail and business banking
First engagement

A discovery sprint on one journey, such as onboarding or a loan application: mapped end to end, tested with customers and costed for the build.

Send us a brief about a banking journey

07 Working with us

How to work with us.

Four ways to engage us, one way of working: the same directors lead each of them, and every one can start small. What changes is how much we take on, and for how long.

07ProgrammeNTS
  1. W1

    Discovery sprint

    Fixed fee
    What it is
    A short, fixed-fee investigation of the problem before anything is built: users, risks, rules and a plan.
    Shape
    2–4 weeks, fixed scope, led by the directors.
    You get
    Problem framing, research findings, a risk register, a clickable prototype and a costed plan.
    How it starts
    A brief from you, then a written sprint proposal within five working days.
  2. W2

    Product build

    Phases or a dedicated team
    What it is
    We design, build and launch the product end to end, then help it evolve.
    Shape
    Fixed phases with agreed scope, or a dedicated team on a rolling plan.
    You get
    Production code from the first sprint, a design system, weekly demos, documentation and a clean handover.
    How it starts
    With a discovery sprint, or with yours if it already answers our four questions.
  3. W3

    Team extension

    Senior leads embedded
    What it is
    A senior design or engineering lead, embedded in your team, your rituals and your tools.
    Shape
    Rolling, and reviewed with you at every milestone.
    You get
    Senior judgement where the team needs it, and the standards, reviews and habits that stay after we leave.
    How it starts
    A brief about the gap, then a named lead proposed to fill it.
  4. W4

    Platform modernisation

    Legacy to modern, in stages
    What it is
    Moving a legacy platform forward without stopping the business that runs on it.
    Shape
    In stages: one slice at a time, each one releasable on its own.
    You get
    An architecture assessment and a staged migration plan, then working increments on AWS with CI/CD and observability.
    How it starts
    A discovery sprint on the current platform: its dependencies, its risks and the first slice to move.

How a project starts

  1. 01Brief, then a call

    Send us a brief; we reply within two working days with a proposed 30-minute call with a director: what you’re building, what must never fail, and which rules it lives under. Under NDA if you need one.

  2. 02A discovery-sprint proposal

    Within five working days: the questions the sprint will answer, who leads it, what you get and when. Not a template.

  3. 03Kick-off

    We start inside your team, on site or remote: stakeholders, access and constraints on the table, and the first weekly demo in the diary.

Send us a brief

08 Principles

Seven things we hold to.

What we do, and what it gets you. Each one is shown in practice on the sheet it points to.

08General notesNTS
  1. 1We start with the right questions.So you don’t pay to build the wrong thing.01
  2. 2We design for audit from day one.So the regulator’s questions have answers before they are asked.02
  3. 3We keep strategy, design and engineering in one team.So nothing is lost in a hand-off, and decisions take a day, not a sprint.03
  4. 4We add clarity before we add people.So your budget buys decisions, not meetings.07
  5. 5We design the failure path first.So a retry never charges your customer twice.06
  6. 6We ship the prototype first.So you learn from real customers while the rest is built.05
  7. 7We prefer configuration over releases.So your next market or client is a setting, not a project.06

09 Contact

Start a project.

09Commission1:500

What happens next

  1. 01
    You send a brief.

    Four questions, short answers. Or an email, if you prefer.

  2. 02
    We reply within two working days.

    With questions, not a template, and a time for a 30-minute call with a director.

  3. 03
    You get a written proposal.

    Within five working days of the call: what the sprint will answer, who leads it, what you get and when.

office@axd-core.com

You’ll be talking to Nicoleta Ribu, Design Director, and Alexandru Demidov, Engineering Director.